Docket had developed a fundamentally different approach to software testing: instead of relying on brittle code-based selectors, their platform uses vision AI to test applications the same way humans do – by looking at the screen. The challenge was communicating a highly technical product in a way that felt instantly intuitive to developers, founders, and product teams.
Instead of explaining the technology through abstract AI terminology, we built the launch film around a simple idea: traditional testing tools read code, while Docket sees the screen. Using visual metaphors like interfaces breaking, code constantly changing, and Docket adapting dynamically like a human tester, the film transformed a complex developer tool into something that felt intuitive, modern, and easy to trust.
Client – Docket
Creative Director – Alan Pun
Illustration – Vien Pham, Justin Yu, Ali Mehraabi
Animation – Vien Pham, Justin Yu, Ali Mehraabi
Copywriting – Alan Pun
Produced in – Office of Tomorrow
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